THE BUSINESS EDITION NO.4 / INSTAGRAM FOR CREATIVES

Monday, 5 June 2017



Welcome to ‘The Business Edition’ my ten part series answering the top questions for beginners in the creative field. As well as providing my own insight and opinions.  


When it comes to Instagram there are several stages you have to go through before reaching an established stage. Today I’m going to share a little guide I've put together on how you can grow your business and reach the established stage as a creative. 

THE NEW COMER - 0-200 FOLLOWERS 
If you're in this stage right now, you've either recently signed up to Instagram or your small audience is mostly made up of people you're also connected to offline. I'd recommend following fellow creatives you love and engage with them by commenting and liking their stuff. You can also search relevant hashtags to see what other creatives like yourself are doing at the moment. This way you can slowly become apart of your chosen creative community. 

THE SOCIAL STAGE - 200-500 FOLLOWERS
If you already have a larger following on another social media website, you can share your Instagram content on the other social media site to ensure those followers can find you on Instagram and give you a follow.

Many websites and online portfolio websites supply linking, which allows you to directly link your Instagram page to your social media and portfolio. This is a great way for people to find your Instagram directly from you. If someone stumbles upon your portfolio and likes your work, they are more likely to want to connect with you on other various social media to see more of your work. 

THE DESIGN STAGE - 500-2000 FOLLOWERS
This is a good stage where you hopefully have developed your own aesthetic. If not, it's time to start. Every time you post something on Instagram your following should recognize it's you almost immediately. Luckily, as a creative you should already have something that identity’s you straight away. Most of all, you need to know which content works well for you and your audience. 

THE BUILDING STAGE - 2000-5000 FOLLOWERS
So far, you've secured a decent following and have a good aesthetic set up, so what's next? Look into various publications who publish Instagram articles featuring creative Instagrammers. Pitch your account to them, and look into what hashtags they are using as some publications source images they share, you can apply these hashtags to your own posts.

THE CONTINUED GROWTH STAGE - 5000-10K
Once you've reached the 5K mark, you've managed to connect and retain your current audience, However there is still room for growth. The explore tab on Instagram is now where you want your content to be. The explore tab shows various content to the user that is relevant to them. This is a great way to show people content they otherwise might not have seen which allows you to find a new audience to view your work. To land yourself the explore tab you need to know what your audience is engaging with the most. The work itself should so all the talking, continue to create great content.

THE ESTABLISHED STAGE - 10K + 
Congratulations, you've managed to reach the five digit threshold. With this you can start to tag brands you feature and talk about. This way you can get them to recognize you and your following. This is a great way to work with various brands you love to earn some cash and may even obtain a prolonged job with them. When you truly love a brand, it's very easy to talk about them.

You can also start to work on getting verified. The little blue tick next to your name is usually out of reach for most Instagram users. Just like Twitter (who also offers the famous blue tick) have a strict rule when it comes to handing out the badge. This rule is that they only verify accounts representing well known figures and brands that are likely to fall victim to impersonation. If you're lucky enough to fall into the million+ followers club, you're more likely to have a good reason for the tick; however unlike twitter and Facebook, there is not application process. So if you land the blue tick, Congrats!

And that's all folks. Good luck with your Instagram journey.
Follow my Instagram HERE.



/ ZOE-EMMA

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