INVEST IN LIVING ARTISTS - SHOULD I WORK FOR FREE? - THE BUSINESS EDITION NO.1

Tuesday, 25 April 2017




Every creative professional has heard the phrase ‘for exposure’ when being approached by a client or company. It means that your work will be seen by a new audience and in return, you will not be paid.

Sometimes there are benefits to working for free, and for these benefits I direct you to designer Jessica Hisches’s ‘Should I Work for Free?’ flowchart, which states unless it’s for your mum or you owe someone a proverbial kidney, never work for free. In which I completely agree.  Don’t get me wrong, there are some good opportunities out there in which you’re asked to work for free but the benefits are actually good, but most of the time this isn’t the case. Ultimately it is your decision what work you choose to accept.

If you’re one of those people who believe any creative work should be done for free, let me tell you why artists should never work for free. – Because artworks take up their valuable time and effort. They use equipment that’ll eventually need replacing, and most importantly they go out of their way to make you a piece of art in which you have asked for, so in return you are entitled to be respectful and pay for this work. Being an artist or creative professional is a full-time job in which the artists reply on commission/client income to make a living and fully support themselves. Just like you, they have bills and rent to pay.

Whether an artist should work for free or not has become a very controversial topic among the creative community. There are many heated debates on the subject; some artists believe doing work for free devalues the artwork itself.

One artist and writer Ryan Estrada started the twitter account @forexposure_txt to share real quotes and posts from people who wanted artists to work for free. With over 53k followers (As of April 2017), those in the creative field can now share their experiences and screen shots of clients they’ve been approached by expecting them to work completely free. Many artists are then attacked by the client for declining.

Because many of the celebrated artists of today died thinking that their art was worth nothing, and reaped none of the benefits of the fame they have now received. Support living artists. Invest in them. “– Support artists on social media with the following Hashtag - #PayArtists


 / ZOE-EMMA

HOPE GOES FURNITURE

Friday, 21 April 2017





Collaborations between fashion and furniture design brands have been more common in the recent years. When a collaboration like this is announced they always intrigue me in how two opposite fields will merge together and what the outcome will be. The latest example of this is the chair Coat, made by Swedish fashion brand Hope's founder Ann Ringstrand and carpentry studio Svenska Station. Coat will be an extension of Hope's autumn collection in fashion, Urban Wood , who has drawn inspiration from the Swedish countryside moved to an urban environment.
As the name tells you, Coat isn’t just for sitting, but is also meant to store your clothes and accessories, a stylish and more practical alternative to the messy pile that many of us tend to make at the end of a long day on our bedroom furniture or floor. The chair comes with a shelf and two hooks, and an optional pocket made of leather or felt, and in three finishes, natural birch or black stained plywood.
This will become available on the 15th of August. I recommend jumping over here next for a great interview with Ann (in Swedish). 


/ZOE-EMMA

MADE BY HANDS

Wednesday, 19 April 2017





Creative Director and Graphic Designer Kenjiro Sano returns to create a stunning series of ads for Tama Art University (Tamabi). 'Made by Hands' are a collective series of  40 different prints that have been running in various magazines.
'Each is done strictly in black & white and feature a hand in some form of activity, whether it’s shredding or pushing over dominos, that effects and distorts the name of the school. They’re eye-catching but also embody the type of creative, boundary-pushing thinking that art schools like to project.'
Fact: Tama is a private art university located in Tokyo,Japan. It is known as one of the top art schools in Japan. 



For more photos click HERE. 

Ft. S&T

/ ZOE-EMMA